Mobile phone advertising is destined to become as critical to the marketing campaigns of small business owners as Internet marketing is today. With more than five in six households using at lease one mobile phone, and studies that indicate that mobile phone advertising can be up to five times more effective than online advertising, the possibilities are compelling.
But it can be hard to grasp how mobile advertising works. You hear a lot about how chains and large companies use mobile advertising, which a small business owner might be able to do, but often not. Here you will find a quick breakdown of the two most popular forms of mobile phone advertising today.
Text or SMS Advertising.
This form of mobile advertising begins with a current or potential customer requesting to receive text phone advertisements from you, the merchant. They do this by “opting in,” with a special keyword your specify in your other forms of marketing and promotion. You will generally engage a special mobile ad vendor to manage your text messaging program, and you typically have the option to purchase packages or just pay as you go.
You then send text message (SMS) advertisements to your list of subscribers through their phones. While vendors are getting very creative with this form of advertising, coupons and notice of limited time discounts have already proven to be successful with text message mobile advertising. Entertainment venues such as movie theatres, restaurants and retail stores have improved profits by using SMS mobile advertising.
In Page Advertising.
You will find the other type of mobile advertising to be most comparable to Internet search engines. Basically, a potential customer is looking for something in particular and does a mobile search for the information. If what you offer through your mobile advertisement matches what the customer is looking for, your mobile ad will appear when they search.
Vendors typically subscribe to become advertisers on a mobile search engine. There may be a per click charge, but most just charge a monthly fee, which is a great way to have an online mobile advertising presence while staying on a budget.
Whether you prefer SMS advertising or In Page advertising, there are affordable options available to you for mobile phone advertising.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
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