Using free online classifieds is an art and science in and of itself. To make classified ads work, you have to create a short, yet powerful message that compels people to take action. In today’s lesson, we’re going to take a look at some of the ways that you can use classified advertising in your business.

The bottom line is that classified advertising is just another medium to get your sales message across with. Even though they are small and sometimes hard to read, people still wade through the classified ads section to look for great deals. You can capitalize on these people by having an ad that is geared towards generating a response.

So should you use classified advertising? I think you should. It’s cheap, and it’s a great way to test the marketplace. Let’s take a look at the components of a classified ad that will make it successful for you. Here’s the first thing:

1) Your headline

Your headline is the group of words that will get your prospects’ attention. Even though you may only have 3-4 words as your entire headline, you want to make sure that these 3-4 words are all in “bold”. This will make it easier for prospects to find your ad, and it should entice your reader to read more.

I once saw this realtor in my area advertising her classified ad all over the place in the newspaper. She would post in the for sale by owner section, in the new housing section, the realtor sections, and a few other sections. She is definitely using classified ads to boost her business.

You can do the same too. Luckily you don’t have to be a master copywriter to get people to respond. Your entire ad is small, and more than likely you will need to compact your message so that it’s easier for people to understand what it is that you’re talking about. So major copywriting skills are not needed here. Let’s take a look at another component of successfully running your classified ad.

2) Run many of them

To make classified advertising work BIG for you, you have to run alot of them. Just like the realtor mentioned earlier was advertising her message all over the place, you have to advertise your classified ads all over the place also. In fact, to really get the most bang for your classified advertising dollars, you have to run 100′s of them.

If this sounds unattractive, then know that there used to be a guy who would run 100′s of these ads to build himself a million dollar business. If you don’t have the advertising budget to run 100′s of them, then stick with running a few, and once those ads become profitable, run more ads so that you can make more money.

Classified advertising can work for you even if you don’t know what you’re doing. Like I said the ads are small, and doesn’t take alot of copywriting brilliance to develop an effective classified ad. Keep these tips in mind when selling via free classifieds.

Good luck with making classified advertising work for you.

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